10 Web Site Design And Writing No-No's

1. Don't load your web site with a lot of high tech clutter. Your visitors may miss your whole sales message.

2. Don't use unnecessary words or phrases on your site. You only have so much time to get your visitor's attention and interest; make ever word count.

3. Don't make the mistake that everyone will totally understand your web site message. Use descriptive words and examples to get your point across.

4. Don't write your strongest point or benefit only once. You should repeat it at least 3 times because some people may miss it.

5. Don't push all your words together on your web site. People like to skim; use plenty of headings and sub headings.

6. Don't use site content your target audience isn't interested in. If people are coming to your site to find info about fishing don't include soccer content.

7. Don't use 50 different content formats all over your web site. Use the same fonts, text sizes, text colors, etc.

8. Don't use words your web site visitors might not understand. People are not going to stop and look in a dictionary, they will just go to another site.

9. Don't let selling words and phrases go unnoticed. Highlight important words and phrases with color, bolding, italics, underlining, etc.

10. Don't forget to use words that create emotion. All people have emotions, people will have more interest when they are emotionally attached.

-

New Interactive Site Creator

Hi everybody,

Would you like to have a winner niche website? You need to have: articles, advice, tips, jokes, games, audio, video clips...

...in other words you need to bring together all types of content in multiple formats, all in one place.

Make no mistake about it. If you want your website to attract repeat visitors, your website needs to have a lot more than just text content.

VIP Interactive Site Creator allows you to easily create and manage interactive SEO Niche sites where you can have articles, tips, jokes, pictures/images, audio, video and games, as well as have ratings and comments by site visitors, and a lot more.

Click HERE for more info

Thanks for reading
Al Fresard

Tips On Getting Your Web Site Spidered Quickly

The world of internet marketing is a highly competitive place. As a beginning internet marketer there are some basic things you should know about how search engines spider and index your web site. Unless the search engines find your web site and index it, there is no way the general public will know that it is there.

After you have created your web site and chosen the products or services you want to provide, you will be ready to get your site listed with the search engines. When developing your marketing strategy, it is important to include a plan to get your web site spidered quickly. In order to get your site indexed you must let the search engine spiders know you are there in the first place.

You may have wondered if there are ways to lure the spiders to your web site other than manual submission. The good news is that many SEOs recommend the following methods rather than submitting your pages directly.

The best way to get your site spidered quickly is to link your web site to another site that is already indexed, that is related to your site, and that is spidered frequently. Having your site mentioned in news releases, blogs, and so on can get your site your web site spidered very quickly, sometimes within days.

You can also use the more traditional methods including posting in forums and providing articles for the various article directories. If you choose this route, be careful not to spam.

Follow the posted rules, give helpful answers, and do not go overboard on your "sig file". Private forums are not always indexed, so make certain that the forums where you post display recent posts and are listed in search results.

No matter which method you choose to get your web site spidered, you will need a good site map. A site map lists and links to all pages on your site.

If your site consists of over approximately one hundred pages, consider using a multi-page site map. Make certain that every site map page links to all other site map pages. You should have a link to your site map on your home page and preferably on each of your pages. You should make sure your web site pages are simple and free of useless clutter.

Getting your web site spidered quickly is the most important thing you can do to achieve success as an internet marketer. Using the methods suggested above can be very helpful in getting your web site indexed.


Thanks for reading.
Al Fresard
http://mytopbizops.com

Instant Buzz Mastery: Secrets the Pros Use to Drive Profits Through the Roof

People frequently ask me "How do I get more traffic to
my web site." This is the question that is answered
by the Instant Buzz eBook, "Instant Buzz Mastery". Not
only do they tell you how to get more traffic to your
web site, but they teach you to use a tool that attracts
targetted buyers and not just window shoppers.

Check it out HERE

This book is useful for both novices and experts alike.
They go from the basics of how to use the tool and create
your ads, to in depth interviews with 3 Instant Buzz
experts who provide a ton of free tips and even some
sample ads you can reuse.

Best of all the Instant Buzz eBook is a free download.

When you confirm your membership you might want to
take advantage of the special offer for only $9.95
as they'll also provide you a list of 15 of the best
free advertising resources, money can't buy.

Click HERE to download this e-book for free now!

To Your Success
Al Fresard

$97 training manual - FREE

I have a special offer for you today:

Nothing to buy, so put your wallet away. :o)

I was given the "Thank You Page" for Derrick VanDyke's newly revised "Affiliate Cash Secrets" and was told I could share it with anyone...A $97 Value absolutely F-R-E-E with no strings attached.

Check it out HERE

The package includes the "Affiliate Cash Secrets" ebook, The "Free Traffic Secrets" training manual, and the "Affiliate Organizer" software.

You can download the whole package HERE

Have a great day,

Al Fresard.
MyTopBizOps.com

Free Marketing Software Package

I just discovered a breakthrough Software products giveaway resource.

It's Free to download and have some great products that you can get with Master Resell Rights...

Go ahead and see what all the fuss is about right now.

Click HERE for more info.

Thanks for reading
Al Fresard

10 Ways To Shift Your Sales Into Overdrive

1. Publish testimonials for your free stuff. It would increase their value and if they're viral marketing tools, you'll have more people giving them away.

2. Give your visitors a good time so they will visit your web site again. Use a few jokes, humorous graphics and funny stories.

3. Make money from web sites that don't have an affiliate program, by doing a joint venture. Set up the affiliate program through a third party for them.

4. Build rapport with your potential customers by teaching them something new. Provide them with free ebooks, articles, tips, courses, etc.

5. Allow your visitors to collect things from your web site so they will stop back again and again. It could be a series of software, ebooks or articles.

6. Keep each page of your web site consistent or similar. Use similar text fonts, colors, graphics and background on every page.

7. Build a popular directory of freebies. It will draw tons of traffic to your web site and you can request that submitters place your link on their web site.

8. Create traffic generators that people can add to their site without doing all the work. It can be an article directory, freebie directory, web tool, etc.

9. Challenge your visitors to buy your product or service. People love a good challenge. Tell them if they can find a flaw you'll give them a refund.

10. Form a strategic alliance with other related but non-competing businesses. You'll be able to beat your competition by selling to a larger audience.

What do you need to convert prospects to buyers?

Sales Letter is the answer.

First class sales letter on your website will make a bigger difference that you might think. It's proven that better sales letter will help you to convert more of your prospects to customers.

Would you like More Visitors To Your Blog?

Brand New! Just Launched:


Free Blog Advertising offers you 9 different ways to drive targeted traffic to your blog.

They have combined a Traffic Exchange, Banner Exchange, Toolbar Exchange and a Text Ad Exchange, all on the same credit system.
This is a powerful combination and is FREE TO JOIN

Click HERE for more Information!

Why Blogging is Essential to Your Business

In the 'good old days' - about three years ago - you used to keep in-touch with your customers using phone calls, email messages and face to face meetings. Nowadays the world has changed. People expect even more frequent updates, yet it's nearly impossible to meet with every business contact on a regular basis.

Thankfully, blogging has come to the rescue. Setting up a blog on your web site - and having an associated RSS feed - means you can keep in constant touch with your clients and potential customers. Plus you don't have to email them and they can get your latest news without having to visit your web site.

So how does this all work? A blog is really a fancy name for a web page that gets updated regularly. It's nothing special. There are several methods of writing 'blogs', but they are nothing more than computer programs which allow you to easily update a web page. Far and away the easiest way to start a blog is with a website called blogger.com.

However, for keeping in touch with your customers, RSS is the key. RSS stands for Really Simple Syndication. What this means is that your blog can be automatically delivered to people who want to read it - you don't have to send it to them and neither do they have to come and collect it. All they need is the address of your RSS Feed and their RSS Newsreader can do the job for them. There are several RSS readers available and new web browsers incorporate the ability to read RSS feeds and keep them updated.

Whenever you add new content to your blog, the RSS Feed automatically gets updated in everyone's Reader program or web browser. That means you are guaranteed to be able to keep in touch with clients and prospects. You don't have to do anything other than produce the content. Equally, you don't face the problems of email filters and anti-spam programs blocking your email. Furthermore, people tend to read RSS Feeds because they have subscribed to them whereas they tend to ignore non urgent emails.

As you can see, there are several advantages to Blogs and RSS Feeds. But it doesn't stop there. Search engines love them. That's because blogs provide fresh and new content - precisely what searchers are looking for. Hence the search engines are actively pushing blogs higher up the search engine ranking. This means if you don't have a blog for your business, you are seriously reducing your chances of a high search engine ranking. You need a blog nowadays to get noticed by the search engines.

So, blogging is essential. Not only does it improve your web presence, it also means you can keep in touch with clients and prospects more easily. And all the marketing research you can find will tell you that keeping in regular touch with your customers is an important component in gaining new business. So get blogging!

Going beyond the Google AdSense basics

Even though Google AdSense for Content is the biggest of the AdSense programs, AdSense for search is a powerful and potentially lucrative program in its own right.

Google AdSense for search allows the owner of the web site to add a Google search bar to the web site, and this in turn allows visitors to the site to search the internet directly from the web site. The difference between this concept and a normal Google web search, of course, is that you make money in the process. When a user performs a search using Google AdSense for search, the page that is displayed to that visitor also displays Google Ads (using AdWords) next to the usuallisting, just as it would if the search were performed from the Google site. If the visitor clicks on any of those Google ads, you get a payment. Therefore, adding a Google search bar to your can provide an additional stream of income while at the same time increasing the usefulness of your web site for viewers.

The other Google AdSense program is the Google AdSense Premium service. This program provides more advanced functions and features to those web sites which qualify for the program. It is important to point out that only a small percentage of web sites will qualify for Google AdSense Premium service, as the criteria are very strict. The base requirement for participation in the Google AdSense Premium service is that the web site must have received at least five million search queries or 20 million page views per month. Chances are that those web site owners who qualify for this premium service are already old hands at using AdSense.

No matter what the level of service or type of Google AdSense program you choose, one of the first questions you have will no doubt be how much money you can make. We have, of course, all seen those ads and come ons promising thousands of dollars in a matter of days, but the fact is that this is generally not the case. Even so, however, it is possible for web site owners to make a great deal of money through the AdSense program, and many people are doing just that. Better yet, once the HTML code is in place and the web site is part of the program, very little is needed in terms of ongoing maintenance and intervention on the part of the web site owner or webmaster.

The concept of earning money from Google AdSense is simple to understand. Every time a visitor to your web site clicks on an ad on one of your pages, you are entitled to a percentage of the money Google earns for the ad. This can equate to very high levels of income, especially for the more high profile and high traffic sites. In addition, even owners of small but successful sites in niche markets can enjoy a great deal of income through AdSense. If your site focuses on keywords for which there is a great deal of demand, that demand will result in higher ad prices for Google, and better ad revenue for you as visitors click the ads that are being served.

Let's look at a quick example of how that revenue can ad up. For this example, the clickthrough value of an ad is 30 cents. This means that Google is paid 30 cents each time the ad is clicked. The payout ratio for the ad is 50%, or 0.5, close to the current payout rate for most ads. Let's assume the ad is displayed 100 times through out the day and then clicked by nine visitors (for a clickthrough ratio of 0.09), and that the web page traffic is equal to 150 visitors.
The formula used to calculate possible earnings revenue would be as follows: Clickthrough value (.30) times payout ratio (0.5) times clickthrough ratio) times website visitors (150) times ad display (100). This formula of 0.30 * 0.5 * 0.09 * 150 * 100 gives us a dollar figure of $202.50.

If this average daily income were to be repeated throughout the month, the monthly earnings under this scenario would be over $6,000. Pretty good earnings, especially considering how simple and automated the Google AdSense program really is.

Creating an effective newsletter

Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens.
Here are some useful tips that might helpin creating a successful newsletter.

Define Success
Ask yourself "What is the purpose of your newsletter?" A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.

Voice and Personality
Establish a voice or editorial personality - whether newsy, serious, gossipy or funny - that is synergistic with the image you want to portray and connects with your audience. Remember that email newsletters aren't email promotions designed to stimulate immediate action. Sales and promotional copy don't suit e-newsletters. Nor does the traditional tone of broadcast corporate communications. Think of your newsletter as a one-on-one conversation. Just imagine sitting in a coffee shop talking informally with a customer. That's the starting point for your approach- a more personable and appropriate "human" voice will comenaturally. Drop the jargon, drop the sales pitch, be as honest as you can, and talk like a human being. You can have as much or as little personality as is appropriate. Consider adding a brief editorial, a comment or two, an editor's note, a couple of lines of commentary, a touch of opinion; adding a little human element here and there. Sign editorials, give authors a byline, or list some names down in the administrative section of each issue to which your readers can relate to.

From Line
Whether a person's name, name of the newsletter or company name - determine what will resonate best with your readers and stay with it.

Subject Line
"Vol. 1, Issue #8" or "Company News" are not enticing subject lines. They are certainly consistent and simple, but they don't tell your readers anything that will motivate them to open your email. Your subject line is your calling card - entice your readers with the most interesting or intriguing information in your Newsletter..

Style/Format
Establish a format and layout of your Newsletter that is clean and simple, with elements of the Newsletter (table of contents; "Tips", subscription information, etc. located in the same spot each issue).

Content
Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring click-through rates to determine what types of articles are most popular. Another dilemma that we all confront is too much information and too little time. The newsletter's job is to keep readers on top of trends and the latest developments in the industry. Aim for articles and feature stories to meet one of the following criteria by including either: major industry occurrences, forward thinking industry ideas, education on issues or new techniques, or business opportunities. Whether your customers work out of a corporate or home office, employees need answers to questions and tips for improving business activities. E-newsletters provide you with an opportunity to point out work inefficiencies, and share relevant best practice. When you create a newsletter, try changing your focus from selling products and services to solving your customers' problems. Think about what they need and give options they don't know exist.

Frequency
Determine how frequently your readers want to hear from you/receive your Newsletter - and what you can commit to. As a thumb rule, a weekly newsletter is ideal. However, don't launch a weekly newsletter if you are not absolutely certain that you can distribute a quality Newsletter every week. A fortnightly newsletter is a good option too.

Timing
Test and pick a day and time that works best ...and stick to it. Readers should almost be able to set their watches by the receipt time of your Newsletter.

Make it Viral
Provide information readers can act on or that stimulates reaction - forwarding it to friends and peers, stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a "Forward to a Friend" link that enables readers to forward the Newsletter with a personalized note.

Search
Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past Articles on your site.

Printing
Consider providing "printer-friendly formats" on your Website.

Personalize
At minimum address the reader by name. The most successful newsletters have a human being associated with them... and a personality. If possible, your Newsletter should be "written by a person" at your company... not the company.

Write in layman terms with simple vocabulary
Not everyone has the vocabulary that you and editors do. Use words that are easy-to-understand, and if you do use technical terms, provide a definition that people can relate to. There is nothing more frustrating then a definition that makes less sense than the word itself.

Test
Test the Newsletter on few email addresses to check for errors and other issues - before sending to the entire distribution list. If you lack experience in print media, seek out assistance if you know someone in the field. If not, don't worry - the above mentioned basic principles apply. Plan to research your material thoroughly and avoid factual or editing errors, as they will make you seem less credible. Add hyperlinks and include updates on old material should new information surface. The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. You have the option of formatting your e-mail by including colorized text and a variety of fonts, but not all e-mail software supports HTML mail. Consider writing your newsletter in plain text or offer two mailing lists- one for plain text mailings and the other for HTML e-mail.

Make sure you Include:

• Table of Contents
• Hyperlinks for customers who want more information for a featured topic
• Exciting secrets or tips related to your product or service
• Contact information

E-newsletters can take up a good amount of time if not managed correctly. The use of a list server (a piece of software that runs on your Internet provider's computer or on your own web server) is a good option. It will automatically manage a list of e-mail addresses. Once you send your newsletter to the list server, it distributes the letter to the stored addresses. For more information on list servers, contact your Internet service provider. If you opt to use another method, make sure you have a plan for handling incoming and outgoing mail when your customer base increases.

In conclusion, your newsletter can serve as an extension of your business that will reach out to your customers. It will allow you to maintain regular contact with them and serve as an effective and rewarding addition to your marketing arsenal. These tips should help you put it all together and help you create an exceptional newsletter.